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Amazon's AI chatbot will start serving ads to users


'Rufus' will show ads related to users' shopping questions.

You can't escape advertising on the internet…even AI chatbots are starting to send ads your way. In an update provided to its advertisers, ecommerce giant Amazon has shared that it will start serving ads via its AI-powered shopping assistant chatbot called Rufus. The AI chatbot helps provide more information on products, recommendations, and comparisons in a conversational format.

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