Get the latest tech news

Amazon’s AI shopping assistant rolls out to all users in the US

Amazon’s chatbot occasionally veers off topic.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. You can pull up the shopping assistant by tapping the orange and blue icon in the right corner of the app’s navigation bar, where Rufus can answer questions, draw comparisons between items, and give you updates on your order. When asking about the candidates’ key issues, Rufus referred me to Amazon search results containing books on abortion rights and gun control.

Get the Android app