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Amazon's AI shopping assistant Rufus rolls out to all US customers in time for Prime Day

You can now get shopping help from a chatbot trained in Amazon's extensive product catalog, just in time for the company's largest annual sales event, Prime Day.

Now, the company is launching Rufus -- a generative AI-powered chatbot built specifically for its customers -- to all US shoppers following a beta trial. Rufus is becoming widely available just in time for Amazon Prime Day, the major sales event taking place on July 16 and 17. The AI-enabled technology has text conversations with users, providing them with personalized information while maintaining context, so shoppers can ask follow-up questions.

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