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Amazon’s big book sale just happens to overlap with Independent Bookstore Day


Amazon is raising eyebrows with the timing of its big book sale for 2025, which runs from April 23 to 28 — which means it’s competing directly with

Amazon, however, released a statement describing the timing overlap as “unintentional”: “The dates for our sale were set this year to accommodate additional participating countries.” Given the company’s scale, it’s certainly possible that Independent Bookstore Day barely registered with the people scheduling the sale. Even so, ABA CEO Allison Hill told Vulture, “At best it’s insensitive and at worst it seems like a tactic to hurt small businesses.”

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