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Amazon's generative AI vision for Alexa is appealing, but unproven

The company's plan for third-party integration with its upgraded assistant is unique.

Secondly, for the large swath of the online world that doesn’t have apps or the resources to code an API just for Alexa+, the assistant should be able to scour the internet for their website and navigate it on your behalf. While Rausch said that he had no details to share on specific names or services, he did confirm that “the SDK is all about integrations like that,” saying it’s for people to use Alexa to connect with agents on their behalf to complete tasks. But if the new Alexa is truly able to work with third-party services in a way that’s seamless and effective, it would not only bring Amazon back into the consumer AI race, but could possibly give it an advantage over the likes of Google, Apple and OpenAI.

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