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Amazon's latest acquisition is a $50 Fitbit-style device that never stops listening | The $50 wearable that listens and summarizes your life
Founded in 2022, Bee gained attention for its $50 wristband, designed not just as a fitness tracker, but also as a personal digital assistant. Unlike traditional wearables,...
It operates quietly on a single charge for days and can create a searchable log of daily life, synthesizing information from communications, calendar events, and even photos if the user gives permission. In her announcement, Bee's CEO Maria de Lourdes Zollo described the vision of "truly personal" AI – technology that learns from the user and supports everyday life in a seamless way. While similar attempts by other startups have met with mixed results, Amazon and Bee are betting that the promise of a truly proactive, personalized AI – one that remembers, reminds, and assists without constant input – will appeal to users seeking a smarter digital companion.
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