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Amazon’s new $20 and under store is here to challenge Shein and Temu
Nothing costs over $20, but it could take weeks to arrive.
The Haul storefront has a visually similar layout to Temu and Shein, focusing largely on affordable pricing and slapping “crazy low” banners on item listings. Both Temu and Shein are facing stricter regulations in the EU and the US due to risks surrounding counterfeit goods, illegal products, and copyright infringements on their platforms. Amazon is trying to temper any consumer concerns about that by saying all products on Haul are screened to ensure they’re “safe, authentic, and compliant with applicable regulations.”
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