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Amazon's new 'remarkable' Alexa could be released in October


Amazon Alexa could be getting a much needed overhaul before the end of this year

According to a report from Reuters, the new Alexa will be powered by Anthropic’s Claude AI, a company that Amazon invested around $4 billion in last year. The “classic” voice assistant will still be offered for free, but Remarkable Alexa will be far more powerful and Amazon hopes it will be capable enough to let users shop through the device. Despite being widely adopted and one of the first big AI successes, the Alexa division has remained unprofitable.

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