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Amazon's new AI agent can make an ad from start to finish - how to try it

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

Amazon has launched a new AI agent that automates virtually every step of the advertisement-production process, from audience research to ideation to storyboarding to the production of a short video ad. Just last month, Anthropic settled a copyright infringement lawsuit brought by writers claiming the company had pirated their work to train its Claude chatbot. Meta has likewise introduced a suite of AI tools for advertisers, and the company is reportedly working on its own plans to automate every step of the ad production process by the end of this year.

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