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Amazon’s new Madden doc is a startup story — and a cautionary tale
Peak Madden was 20 years ago. How does EA get it back?
You can tell this story up and down Silicon Valley, across several decades and some of the most iconic products in tech history — Google Search, Facebook, the iPhone — but few hit the marks quite as cleanly as Madden. We get a behind-the-scenes look at how motion-capture technology developed to make onscreen players move more like real ones and a long and fascinating dive into how the in-game announcers worked. “It is absolutely time for this franchise to receive a deep, substantial glow-up,” Kotaku wrote of Madden 25, “especially this year with its new neighbor College Football 25 completely eating its lunch.”
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