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Amazon’s paid Alexa is coming to fill a $25 billion hole dug by Echo devices
Amazon wants to charge for a better Alexa on top of Prime.
Amazon’s plan to launch a paid version of Alexa is part of a strategy change to reverse the over $25 billion in losses that its devices business incurred from 2017 to 2021, according to a report from The Wall Street Journal. As previously reported by Reuters, the “more conversational” Alexa is supposed to come with generative AI features that could allow it to complete multiple tasks in one prompt and learn from users to create routines. Last month, a report from Fortune suggested that Alexa isn’t even close to “accomplishing Amazon’s mission of being ‘the world’s best personal assistant’” as the team grapples with technical and organizational issues.
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