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Amazon’s Rufus AI Shopping Assistant Now Lets Some Shoppers Check Price History
Is a deal really a deal? Amazon’s ChatGPT competitor, a chatbot it calls Rufus, will now answer some user questions on price changes.
Rajiv Mehta, Amazon’s vice president for search and conversational shopping, wrote in a blog post last month that users have been peppering Rufus with questions about product details, recommendations on what to buy, and how items compare. Trishul Chilimbi, an Amazon vice president overseeing research, wrote last week that his teams trained Rufus on all the products, reviews, and Q&A submissions on the company’s website as well as some public information elsewhere on the web. In a pair of ongoing lawsuits, the US Federal Trade Commission has separately accused Amazon of deceptive and anticompetitive practices that have kept shoppers and sellers in the dark about subscription renewals and sales algorithms.
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