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Ambient Meaning and the Algorithms of Culture
Ambient meaning and the algorithms of culture
But either way, in curating music, they are taking us on a journey into its latent semioscape, itself a kind of “indexical map” of naturally occurring semantic structures (to borrow a term from Peli Grietzer) that are the existing associative networks of the broader cultural landscape (or sociosemioscape). All the messiness and flux of the social gets flattened and reduced to vectors comprehensible by the algorithms: images, likes, rankings, genres, these are all intermediary representations that themselves allow for maps and models to be constructed of the highly dynamic, fluid real (and “naturally occurring”) social-semiotic structures we inhabit. In an astute essay “Hallucinating sense in the era of infinity-content” Caroline Busta foregrounds how attuning to flows of attention in networks and the emergence of Flusser’s technical image hint at some “secret third thing” that’s at play in our digital media ecosystems:
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