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AMC Networks is teaming up with AI company Runway
AMC is looking to cut costs by using AI-generated imagery in pre-production and marketing.
However, the company that brought the likes of Mad Men and Breaking Bad to the world thinks it’ll be able to sell viewers on shows and films using AI-generated images. This is seen as a way for the company’s networks to "trot out a range of promotional material without the need to spend added time and money trying to capture images with a physical shoot," per THR. To do so, it will be relying on tech from a company that reportedly trained its AI models on thousands of YouTube videos — as well as pirated versions of copyrighted movies — without first obtaining permission.
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