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AMC Theatres’ top brass has misgivings about the Dune popcorn bucket
I don’t know, it just looks like a popcorn bucket to me.
Dune: Part Two is a sprawling sci-fi epic that The Verge ’s Charles Pulliam-Moore called “categorically breathtaking” in his March review. Elizabeth Frank, AMC’s chief content officer, told Variety in an interview published on Monday that collectible popcorn buckets are “a material part” of the company’s food and beverage business. TikTok had a great time with it, of course, but it also made mainstream entertainment — see Stephen Colbert and Dune: Part Two star Josh Brolin dancing around the obvious by demonstrating how to get your hand into it.
Or read this on The Verge