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AMC’s free Stubs membership tier is getting a little sweeter


AMC Stubs is getting a new free tier for folks who see at least eight movies a year.

In a bid to get even more people regularly coming back to the theater, AMC is rolling out a new set of perks for the cheapest (read: free) tier of its loyalty rewards program. In addition to discounted tickets on Tuesdays, free (large) popcorn refills, and access to AMC theaters’ priority lanes, Premiere Go! In a statement about the new tier, AMC’s senior VP of marketing Ellen Copaken described it as a way of offering customers “an exciting and achievable pathway to unlock enhanced rewards simply by enjoying the movies they love.”

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