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AMD deprioritizing flagship gaming GPUs: Jack Hyunh talks new strategy against Nvidia in gaming market


The battle seems to be over before it starts.

I had a chance to speak to Jack Huynh, AMD's senior vice president and general manager of the Computing and Graphics Business Group, during IFA 2024 in a question and answer session. Due to speculation that AMD won't launch flagship GPUs for its next-gen lineup, I pressed Huynh for information regarding the company's plans for the high-end GPU market with the RDNA 4-powered Radeon RX 8000-series. There have even been repeated rumors from multiple different sources that AMD may not be as committed to the high end of the enthusiast GPU market, that it may come down more to the mid-range, and maybe not even have flagship SKUs to take on Nvidia's top-of-stack model.

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