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AMD is turning its back on flagship gaming GPUs — to chase AI first

Both Nvidia and AMD see dollar signs elsewhere.

The company’s just laid out a new business strategy, where it will merge its RDNA gaming graphics and CNDA data center efforts into a single universal “UDNA” that’s aimed at AI first. With gaming graphics, he explains, the goal is now building scale and market share at lower price points — not the “King of the Hill” flagship GPUs that haven’t convinced enough buyers to leave Nvidia behind. Both because GPUs had been getting unreasonably expensive compared to their performance gains even before the AI craze and because Nvidia’s had some particularly ugliness in the $300-$400 segment that most PC gamers wind up choosing from.

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