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AMD, Intel, and a slew of tech companies are teaming up to fend off ARM chips


Keep your enemies close.

The two chip makers — not exactly the friendliest frenemies — are the headlining members of a new x86 Advisory Group to try and defend the platform’s interests against ARM, which finally appears poised to challenge x86’s dominance. According to a press release, the stated goal of the advisory group is to “enhance compatibility, predictability and consistency across x86 product offerings.” The group intends to ask for input from x86 hardware and software developers and hopes to create “simplified architectural guidelines” to help standardize interfaces across AMD and Intel’s product lines. That’s a worthwhile goal, but you also don’t have to read too hard between the lines to see the new group as an effort to reassure developers, customers, and (maybe mostly) investors that these companies— essentially the only two makers of x86 chips — are Doing Something about ARM.

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