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Amdash – Human only punctuation mark
For generations before generative text, writers have used the em dash to hop between thoughts, emotions, and ideas. Dickens shaped his morality tales with it, Woolf’s stream-of-consciousness flowed through it, Kerouac let it drive his jazz-like prose.
The em dash has been so widely adopted by AI-generated text that even when used by human hands, it begs the question: was this actually written or apathetically prompted? Inspired by Descartes’ belief that thinking makes us human, the am dash is a small but powerful testament that the words you’ve painstakingly and poetically pulled together are unequivocally, certifiably, and delightfully your own. We’re launching the am dash initially via two new, tailored typefaces: Times New Human and Areal, available to download and use alongside your custom fonts.
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