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Americans Are Obsessed With Watching Short Video Dramas From China
How did steamy, short soap operas that originated in China become the hottest thing in Hollywood, seemingly overnight?
To be honest, the short drama industry is still largely defined by storylines that hinge on tired tropes: the salacious adventures of a billionaire’s housewife, affairs with sexy werewolves and vampires, or rags-to-riches fairy tales. While Sensor Tower says US audiences still represent about 49 percent of the global revenues, half of downloads of short drama apps this year have come from Latin America and Southeast Asia. That explains why ReelShort produced its hit English show The Double Life of My Billionaire Husband in five other languages, and why it has started working with legacy telenovela production companies in Colombia.
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