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Americans can be paid $1,000 to ditch their car in Uber five week challenge

To stop people relying on their own personal car, Uber is paying car owners $1,000 in their newly launched ‘One Less Car Challenge.’

The five week challenge will include up to 175 car owners living in Los Angeles, Chicago, Washington D.C., Miami, San Francisco, Toronto, and Vancouver. The efforts within the challenge will be analyzed as Uber has partnered with a research consultancy company that specializes in behavioral science called the Behavioural Insights Team who will be measuring the impacts. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.

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