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Americans spent 23% less on streaming services in 2024, study finds
The average U.S. citizen spent $42.38 on streaming services each month in 2024, down 23% from last year, a new report found
That represents a 23% decline from last year, when Reviews found the average American spent $55.o4 each month on services like Netflix, Disney+, and Max. Nearly 55% of Americans have a cable or satellite subscription, according to Reviews; it is not much of a stretch to believe many of them dropped a streaming service to offset rising TV costs. And between July and September, 56% of new streaming subscriptions were ad-supported — indicating Americans are opting for the cheaper option, even if they have to sit through a few commercials.
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