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Amikaverse debuts on Roblox for hair care fans
Amika is a hair care brand that is launching its Amikaverse brand experience on the Roblox platform today.
Neha Singh, CEO of Obsess, said in a statement, “The Amikaverse immerses visitors in a fully gamified virtual experience that is visually stunning and perfectly aligned with the brand’s look and feel.” Amika is targeting the Roblox demographic with its Amikaverse.Obsess has created web-based virtual stores for beauty brands including e.l.f., Charlotte Tilbury, Olaplex, Laneige, K18, Ralph Lauren, J.Crew, Universal Music Group and Mattel. She noted that gamification plays a big role in each themed space within the Amikaverse—the Salon, the Garden and the Recycling space—with each environment offering a mini game that makes it easy and fun for users to learn about amika products.
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