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An ‘iPhone of AI’ Makes No Sense. What Is Jony Ive Really Building?
LoveFrom is working with OpenAI to build AI devices that are less “socially disruptive” than the iPhone. Is Ive looking for absolution or a new computing soul?
The former Apple chief design officer is sometimes gently mocked for his obsession with seemingly small details, but when it comes to a potential mainstream human-AI interface, the man who has spent the past five years preoccupied with buttons—going so far as to create a five-volume history of garment fasteners—could be, in a somewhat inevitable way, the exact kind of person required to walk this particular tightrope of ethics and ambition. “As someone who has directly experienced the extreme downsides of modern technology, including eye strain, disrupted circadian rhythm, exacerbation of ADHD symptoms, and mental health concerns like anxiety and depression,” he says, “I wholeheartedly embrace the push to create personal computing devices that don’t consume such a large share of our time and energy.” Rashida Jones’ Suzie and company operate a retrofuturistic flipout handheld “phone.” This (very cleverly) doubles as a charging case for a single smart earbud, which handles real-time translation, and seamlessly hands off images and video to enormous at-home projectors.
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