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An AI-designed horse purse is tearing apart this small but passionate community


Some of the products feature AI-generated prints.

This new collection — with its colorful, dreamlike prints and bags shaped like a pony, little legs and all — seemed designed to elicit that same viral hype. But on the day the bags and accessories were set to go on sale, fans got more details about the designs: some of the prints were created using AI image generator Midjourney. This case of AI-designed reusable bags is far from the most pressing example of the tension between the future tech companies want and what everyone else envisions for our world.

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