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An app that says it can help Uber drivers pick profitable rides has arrived in the US. Uber has fought against it before.
GigU launched in the US on Wednesday. The controversial app looks to help Uber, Lyft, and DoorDash drivers decide which jobs are worth the pay.
An app launching in the US on Wednesday has drawn ire from Uber in the past after helping gig workers answer a key question: Which rides and deliveries make the most financial sense to take? A study by the data analytics company Gridwise released earlier this year found that many gig workers saw their earnings on apps such as Uber and Instacart fall in 2024 despite spending a similar or greater amount of time on the platforms. Having that transparency can make a difference for gig workers who are served a trip or order while in the middle of completing one, said Len Sherman, an executive in residence and adjunct professor at Columbia Business School.
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