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An Avalanche of Generative AI Videos Is Coming to YouTube Shorts
Google plans to add an AI feature next year inside of the YouTube app for creators to generate 6-second clips using the company’s Veo model.
Eli Collins, a vice president of product management at Google DeepMind, first demoed generative AI video tools for the company’s board of directors back in 2022. Despite the model’s slow speed, pricey cost to operate, and sometimes off-kilter outputs, he says it was an eye-opening moment for them to see fresh video clips generated from a random prompt. Getting the prompt to produce an AI output aligned with what the creator envisioned is a core goal, and eschewing overt aesthetics for Veo is critical to achieving a wide-ranging adaptability.
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