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An update on Google's compliance with the DMA
Google has proposed more changes to its search results in the EU to comply with the Digital Markets Act and will be running a short test on hotel searches in Germany, Es…
This includes more than 20 modifications to Google Search, like the introduction of dedicated units and formats to boost the prominence of comparison sites for free in categories like flights, hotels, and shopping, among others. While many of these changes have benefited large online travel aggregators and comparison sites, there's a different set of businesses that are unfortunately losing traffic as a result: it's now harder for airlines, hotel operators, and small retailers to reach customers. We acknowledge that the DMA requires some significant changes to our online services in Europe - but we do not believe that the end goal is to prevent search engines from innovating and competing.
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