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Analysis of economic and productivity losses caused by cookie banners in Europe
Description de l'article en français.
At a time when the European economy faces significant challenges in competitiveness compared to the US and China as recently highlighted by President Macron, it is crucial to examine the data and the legal framework that underpins these requirements. The realization that Europeans spend 575 million hours annually clicking on cookie banners highlights a significant, yet often overlooked, economic and productivity drain. Exemptions from cookie banners for small and medium-sized businesses (SMBs) using analytics, tracking user interactions on their websites, and managing basic advertising are imperative to mitigate unnecessary economic and productivity losses.
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