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Anamorph’s generative technology reorders scenes to create unlimited versions of one film
Anamorph, a new filmmaking and technology company, announced its launch today. The startup, founded by filmmaker Gary Hustwit and digital artist Brendan Anamorph wants to reshape the cinematic experience with its generative tech that can create films that are different every time they’re shown.
The startup, founded by filmmaker Gary Hustwit and digital artist Brendan Dawes, wants to reshape the cinematic experience with its proprietary generative technology that can create films that are different every time they’re shown. Each time “Eno” was shown at Sundance, the generative media platform selected scenes from over 500 hours of restored archival footage and interviews, as well as animated visuals and music. When we premiered ‘Eno’ at Sundance, all the big streaming companies loved it, but they also admitted that their systems can’t handle the tech involved… These streamers need to differentiate, and I think enabling the films and shows they’re releasing with generative technology is a way to do that,” says Hustwit.
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