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Annual pre-pay and marketing budgets

Dozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.

credit card processing fees tech support infrastructure (if SaaS) professional services (if consulting) bill of materials (if physical goods) Anything else which, if missing, the customer would say “You’re not delivering the product I paid for.” Now we’re prepared to compute the actual pay-back period: The amount of time needed to recover CAC expenses, which is the number of months of revenue we can spend: This is of course the least-generous approach, so you have to decide whether this policy adheres to your cultural values, your sense of business ethics, and whether you want to employ this tool as a type of coercive relationship.

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