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Anthropic bets on personalization in the AI arms race with new ‘styles’ feature
Anthropic's AI assistant Claude can now match your writing style and tone at work, making it easier for companies to use AI while keeping their brand voice - a feature missing from ChatGPT and Google's AI tools.
By allowing businesses to maintain consistent communication styles across AI interactions, Anthropic is positioning Claude as a more sophisticated tool for enterprise deployment. While competitors have focused on raw performance metrics and model size, Anthropic is betting that the key to enterprise adoption lies in adaptability and user experience. The feature also addresses a growing concern among enterprise customers: the need to maintain brand voice and corporate communication standards while leveraging AI tools.
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