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Any growth is good, but sustainable growth is the key to success
What worked for PayPal is a good example of how your startup can start looking for its best routes to market, too.
For PayPal, that first product-market fit turned out to be eBay, but it discovered that more or less by accident: by keeping a close eye on how people were using the product. “One day, someone noticed that 54 of the sellers actually wrote into their eBay listings, ‘please pay me with Paypal,’” he told TechCrunch+. “Let’s actually build tools for these power sellers instead of forcing them to write into their listing, pay me with PayPal.
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