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Anzu advances in-game ad offerings with Amex Ventures investment
Anzu announced it has received an investment of an undisclosed amount from Amex Ventures to support its in-game advertising solutions.
Amex Ventures joins Anzu’s existing investors, a list that includes PayPalVentures, WPP, Emmis Corporation, and NBCUniversal, among others. The company recently begun offering deeper insights via a partnership with Claritas, and participated in a survey with SuperAwesome about the effects of in-game advertising on future generations of gamers. This new funding lets us accelerate our mission, scale faster in our key segments, and continually push the boundaries for truly premium ad experiences.”
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