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App analytics firm Sensor Tower acquires rival Data.ai and is cutting staff
Sensor Tower, a leading app analytics firm, is acquiring rival Data.ai in a move that consolidates the mobile intelligence industry, creating a powerhouse
Sensor Tower and Data.ai help businesses and developers gain insight into how mobile apps are performing — offering estimates on downloads, active users, in-app revenue, traction within specific demographic and competition benchmarks. Sensor Tower said that the platforms, whose standard services command price tags upwards of tens of thousands of dollars, will remain available as standalone offerings for now, with no additional consumer-focused changes planned in the wake of the acquisition. In March 2020, BuzzFeed News published a report that claimed that several VPN and ad-blocking apps didn’t disclose their connection to Sensor Tower and collected data secretly.
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