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App Tracking Transparency may soon be forbidden by French authorities
Per a new report, the iPhone privacy feature App Tracking Transparency could be banned in France after a ruling next month.
[The French regulator] is expected to issue its decision next month ordering Apple to halt its anti-competitive practice and will likely impose a fine too, the people said, making it the first regulatory veto against the ATT. As we reported when this investigation first started in 2023: “Apple is accused of abusing its dominant position by implementing discriminatory, non-objective and non-transparent conditions for the use of user data for advertising purposes.” These rules apply equally to all developers — including Apple — and we have received strong support from regulators and privacy advocates for this feature.
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