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Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games
Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership.
These events will enrich the AppsFlyer dashboard by filling in previously missing touchpoints, providing developers with a complete view of user behavior across both mobile and web experiences. This allows developers to access complete Lifetime Value (LTV) and Return on Advertising Spend (ROAS) data for both mobile and web purchases, ensuring more accurate user acquisition (UA) decisions. “It is essential for developers to understand the customer journey from start to finish so they can identify areas of improvement, optimize performance, and maximize revenue,” said Adam Smart, product director of gaming at AppsFlyer, in a statement.
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