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AppDirect raises $100M to expand its financing program for tech businesses


AppDirect, a firm that helps businesses manage, buy and sell tech through advisors, has expanded its loan platform by $100M via a new investment.

“Our Invest program is purpose-built to empower our technology advisors,” Emanuel Bertolin, AppDirect’s chief revenue officer, said in a statement. Today, AppDirect offers a set of tools that let businesses monetize — or buy — tech products across a range of different channels and devices. “Our large network of tech advisorsrefer or resell business solutions to their customers from our catalog of business-to-business (B2B) products,” Desmarais explained to TechCrunch in an email interview.

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