Get the latest tech news

Appeals court confirms that tracking-based online advertising is illegal in Europe

The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU.

The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU. "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans," said Dr Johnny Ryan, director of Enforce at the Irish Council for Civil Liberties, who has been leading the legal charge against the current approach to ad tech. "The Market Court has rejected the APD’s view that IAB Europe is a joint controller together with TCF participants for their own respective processing of personal data, for instance for the purpose of digital advertising," the organization's statement says.

Get the Android app