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Apple Accused of Misleading Consumers With 'Carbon Neutral' Claims
Apple is facing a new lawsuit from consumers who allege that its claim that the Apple Watch Series 9, SE, and Ultra 2 are "carbon neutral" is...
According to the lawsuit, both projects fail to meet the criteria for additional carbon reduction because the land in question was already protected or heavily forested before Apple's involvement. The plaintiffs cite a study by the National Retail Federation and IBM, stating that 70% of U.S. and Canadian consumers consider environmental sustainability an important factor in purchasing decisions. In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.
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