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Apple accused of trapping and ripping off 40m iCloud customers


Which? is seeking a £3bn payout for UK users as a result of the legal action it is launching.

It is another example of the "growing tide of large class actions against Big Tech" which has "operated without sufficient constraint", Toby Starr from legal firm Humphries Kerstetter told the BBC. "Although most of these claims are in their infancy and take a long time to resolve, there will be more decisions coming out over the next couple of years and there will be settlements - these will start to affect the tech giants’ businesses," said Mr Starr. Users of Apple products get a small amount of digital storage for free – and after that are encouraged to pay to use its iCloud service to back up photos, videos, messages, contacts and all the other content which lives on their device.

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