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Apple Adopts 6 of OWA's Browser Choice Architecture Recommendations

Today, in a step forward for user choice and browser competition, Apple has adopted 6 out of 11 of our recommendations to comply with the EU's Digital Markets Act in relation to browser defaults and choice screens. In addition Apple has fixed two severe and deliberate deceptive patterns that we campaigned to fix including at the DMA's workshop.

We will need to observe the implementation for additional issues but this is a positive step forward for browser competition and Apple's compliance with the Digital Markets Act. Additionally, the deceptive pattern of triggering the choice screen when Safari is not the default browser (typically because it still occupies the hotseat) has been fixed. If third-party browsers managed to gain an additional 10% of the total market share on iOS or Android that would be a resounding success.

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