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Apple Again Named the World's Most Valuable Brand
Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report,...
Kantar's valuation methodology combines financial performance with brand perception, incorporating insights from over 4.5 million consumer interviews across 522 categories in 54 markets. The report cites sustained demand for high-end devices like the iPhone Pro models and the Apple Watch Ultra as indicators of this dual-category positioning. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more.
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