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Apple Again Named the World's Most Valuable Brand
In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion, Apple has once again led the pack.
According to Kantar, Apple exemplifies its “Meaningful, Different, and Salient” framework, which includes the three traits its methodology uses to define strong brand equity. In fact, the report devotes significant space to showing how AI is reshaping marketing, product development, creative workflows, and media strategy. He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.
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