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Apple aims to run AI models directly on iPhones, other devices


Apple has acquired 21 AI startups since the beginning of 2017.

Apple is quietly increasing its capabilities in artificial intelligence, making a series of acquisitions, staff hires, and hardware updates that are designed to bring AI to its next generation of iPhones. Industry data and academic papers, as well as insights from tech sector insiders, suggest the Californian company has focused most attention on tackling the technological problem of running AI through mobile devices. According to a recent research note from Morgan Stanley, almost half of Apple’s AI job postings now include the term “Deep Learning,” which relates to the algorithms powering generative AI—models that can spew out humanlike text, audio, and code in seconds.

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