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Apple and Google Diverge on Photography Philosophy

Apple's VP of camera software engineering Jon McCormack has affirmed the company's commitment to traditional photography in an interview, contrasting with Google's "memories" approach for Pixel cameras. (A Google executive said last month of the AI usage in the pictures Pixel smartphone owners take:...

(A Google executive said last month of the AI usage in the pictures Pixel smartphone owners take: "What some of these edits do is help you create the moment that is the way you remember it, that's authentic to your memory and to the greater context, but maybe isn't authentic to a particular millisecond.") The Verge: I asked Apple's VP of camera software engineering Jon McCormack about Google's view that the Pixel camera now captures "memories" instead of photos, and he told me that Apple has a strong point of view about what a photograph is -- that it's something that actually happened. "Whether that's a simple thing like a fancy cup of coffee that's got some cool design on it, all the way through to my kid's first steps, or my parents' last breath, It's something that really happened.

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