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Apple and Samsung are neck-and-neck in global smartphone sales with Xiaomi gaining

AI is the hot new selling point, not foldables

The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders. There’s a little disagreement about who sits on top, with Counterpoint reporting that Samsung led by market share for the year, while IDC and Canalys each claim that Apple took the crown. All three agree that Xiaomi is sitting solid in third though, with a 12 percent increase in unit sales according to Counterpoint, making it the fastest growing of the major players.

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