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Apple announced RCS with a whimper when it should have been a bang
Did you catch Apple’s RCS mention during WWDC?
Apple will finally adopt RCS in iOS 18, effectively ending a yearslong fight for feature parity between iMessage and Android. Apple was the only holdout, and regulators, combined with some bad press (remember when Tim Cook told a guy to buy his mom an iPhone? It’s just too bad that the long-awaited unification of the iPhone and Android’s messaging systems was drowned out by unsettling AI-generated emoji and jiggling iMessage bubbles.
Or read this on The Verge
