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Apple announces 'Apple Intelligence': personal AI models across iPhone, iPad and Mac

As part of its WWDC keynote, Apple today unveiled its AI strategy, with a suite of features aimed to be...

As part of its WWDC keynote, Apple today unveiled its AI strategy, with a suite of features aimed to be powerful, intuitive, integrated, personal, and private. Apple Intelligence features are available across iPhone, iPad, and Mac, and use a combination of on-device and server-powered generative AI models. Apple is launching server infrastructure that will run more sophisticated models, called Private Cloud Compute.

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